Partner with NYC-based businesses to design and execute social media strategies. Push each brand’s boundaries to effectively leverage social media and digital networks. Develop and manage online marketing campaigns for diverse industry clients, driving brand awareness, engagement and traffic. Examples:
ABC Co: Launched ShareAStory campaign, generating 250,000 Twitter mentions.
DEF Co: Created MyTime campaign and associated hashtag that garnered 10,000 posts across all social networks.
GHI Co: Implemented SavetheShow campaign following cancellation of XYZ Show, sparking major fan support on social media and leading to the show’s season 3 renewal.
JKL Co: Introduced Snapchat channel, contributing to company’s goal of appealing to younger demographic. Gained 150,000 followers within three months.
MNO Co: Led cross-channel marketing strategy using Facebook, Twitter, Snapchat and radio spots to create excitement for product launch; exceeded sales projections by 26%.
